St. Louis Kids magazine reaches a highly desirable, highly targeted audience of parents, grandparents and educators who reside in the most affluent, family-oriented areas of metropolitan St. Louis. Family incomes are above the national average.
Our primary readers are parents ages 24-54 who are educated, married homeowners employed in professional and managerial jobs. They are highly focused on the health, education and development of their children and unique opportunities for their children and family. The targeted nature of St. Louis Kids magazine appeals to parents who value St. Louis' high quality of life, top-rated schools and many activities and enrichment opportunities for their children.
The median family income of our readers is $112,905.
OTHER HELPFUL READER FINDINGS: 95.6% of readers are female
52% are between 30-39 years old
77% of readers are married
60% of readers have a 4-year university degree 19% have
a post-graduate degree
41.5% of readers have children between ages birth-2
44.2% of readers have children between ages 3-5
32.1% of readers have children between ages 6-8
24.7% of readers have children between ages 9-11
20.2% of readers have children ages 12 and older
SHOPPING/PURCHASING/SPENDING
91% of readers are primary shoppers for themselves
88.9% are primary shoppers for children
88.5% are primary shoppers for household
59.4% are primary shoppers for spouse
95.8% of readers read advertisements in parenting publications
82% use those ads to make shopping decisions
PUBLICATION EVALUATION
92% spend up to 30 minutes reading each issue
Readers expressed high interest in articles about:
Education (54%), Health (44%), Calendar (53%), and Guides/Listings (35%)
* Source: PPA Commissioned Pulse Research, Inc. Survey of All Readers of Parenting Publications
Subscribers to SmartParenting, the free St. Louis Kids Magazine enewsletter, are being offered exclusive, valuable prizes, tickets and gift certificates through our enewsletter "Great Giveaways." Coming to readers monthly, Great Giveaways offers parents free tickets to family events in St. Louis, exclusive discounts and gift certificates - and all you have to do to win these prizes is click!
Our June winners were: C. Fishman of Ballwin, who won four tickets to see Mary Poppins at the Fabulous Fox Theatre; K. Millslagle of St. Louis who won four passes to Raging Rivers Water Park; S. Kuehl of Wentzville, who won four box seat tickets and a VIP parking pass to a River City Rascals game; and C. Badamo of Des Peres, who won four box seat tickets and a VIP parking pass to a River City Rascals game. Congratulations!
Our April winners were B. Bries, who won a free photo shoot from Pixie Posie, and T. Vermillion of Fenton, who won a year's membership with NannyNurse Network. Congratulations!
Our March winners were: B. Norviel of St. Peters, who won a $100 gift certificate to a Vetta Sports camp; M. Finklang of St. Charles, who won a $100 gift certificate a Soccer Academy camp; M. Willy of Ballwin, who won a $75 gift certificate to Camp Jam; C. Meyer of Kirkwood, who won a $65 gift certificate to Gymboree Play & Music; M. Horton of Fenton, who won a $50 gift certificate to a COCA camp; G. Luther of Glendale, who won a $50 gift certificate to Laumeier Sculpture Park camps; K. Klotzer of St. Louis, who won a $50 gift certificate to Kindermusik Academy; E. Korobey of St. Louis, who won a $50 gift certificate to an Isaiah's Run camp; and L. Ramsey of Ellisville, who won a $50 gift certificate to Computer Bryte Kids.
Our February winners were: R. Murph of St. Louis, who won four tickets to see Cirque Dreams at the Fabulous Fox Theatre; and J. Allen of Chesterfield, who won four tickets to see Goodnight Moon & The Runaway Bunny plus hardback copies of both books from The Center of Creative Arts (COCA). Two readers won four free tickets to see the movie Inkhart: L. Funston of Wentzville, and S. McAvoy of Kirkwood.
Our December winners were: B. Bonney of Wildwood, who won a one-year family Magical Membership toThe Magic House ($120 value); N. Geerlof of Maryland Heights, winner of four "best seat" tickets to COCA's Jungle Jack Hanna on Jan. 24 ($140 value); and C. Biedenstein of St. Charles, who won four tickets to see Disney on Ice: Worlds of Fantasy at the Scottrade Center on January 8.
Our November winners were: C. Gillham of Belleville, Ill., won a family four-pack of tickets to the December 13 performance of The Little Dancer AND the Little Dancer Tea following the performance! This giveaway, valued at $120, is courtesy of COCA, the Center of Creative Arts, in University City. The Little Dancer is part of COCA's Family Theatre Series - a St. Louis family favorite. T. Coupey of St. Clair, Mo., won four tickets to see the Radio City Music Spectacular at the Fabulous Fox Theatre on December 19, and L. Duke of Chesterfield won four free passes to The Magic House. Congratulations!
